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Data

Data

+2

A quarter of a million cold emails in 60 days. Here's what worked

Aug 20, 2026

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5 min read

A quarter of a million cold emails in 60 days. Here's what worked

Matt Putnam sits in 60 sales meetings a month. Here's what the transcripts taught him about what buyers actually say.

Opinion

+1

The AI SDR Reality Check

Aug 11, 2026

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3 min read

The AI SDR Reality Check

Volume up 6.4x, replies down 38%. What the 2026 data actually says about AI SDRs.

Enterprise

+6

HubSpot tested AI-written emails at scale. The phones won.

Aug 6, 2026

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4 min read

HubSpot tested AI-written emails at scale. The phones won.

HubSpot's Director of Global Sales Acceleration on signals, shared agents and the human in the loop

Enablement

+1

Sales Enablement Works. Most Versions of It Don't.

Jul 13, 2026

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2 min read

Sales Enablement Works. Most Versions of It Don't.

Formal programmes lift win rates up to 49%. Most enablement money still dies in unused content.

State Of Sales

State of Sales is an independent editorial publication for revenue leaders that reports what's actually working (and what's quietly broken) in sales, sourced from real conversations with the world's best operators.

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