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Dive into a collection of past posts and rediscover timeless content.

Leadership

+2

Inside Nooks: why average sellers get left behind in the next 12 months

Aug 27, 2026

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3 min read

Inside Nooks: why average sellers get left behind in the next 12 months

Nooks' Director of Sales on earning every sentence and mapping the buying committee

Playbooks

The Best Time to Cold Call, According to Actual Data

Aug 25, 2026

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3 min read

The Best Time to Cold Call, According to Actual Data

What 3.7 million dials say about when to pick up the phone, and when to bother.

Data

+2

A quarter of a million cold emails in 60 days. Here's what worked

Aug 20, 2026

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5 min read

A quarter of a million cold emails in 60 days. Here's what worked

Matt Putnam sits in 60 sales meetings a month. Here's what the transcripts taught him about what buyers actually say.

Leadership

+1

Top sellers have exactly one thing in common

Aug 13, 2026

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5 min read

Top sellers have exactly one thing in common

ZoomInfo's Charles Kirkman on champions vs coaches, timing beating targeting, and the one trait that separates the top

Opinion

+1

The AI SDR Reality Check

Aug 11, 2026

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3 min read

The AI SDR Reality Check

Volume up 6.4x, replies down 38%. What the 2026 data actually says about AI SDRs.

Enterprise

+6

HubSpot tested AI-written emails at scale. The phones won.

Aug 6, 2026

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4 min read

HubSpot tested AI-written emails at scale. The phones won.

HubSpot's Director of Global Sales Acceleration on signals, shared agents and the human in the loop

Enterprise

+2

The OpenAI Playbook: Selling to Buyers Who Already Tried Your Product

Aug 4, 2026

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2 min read

The OpenAI Playbook: Selling to Buyers Who Already Tried Your Product

Four plays from inside OpenAI's enterprise team, stripped down and ready to run

Enterprise

+2

How OpenAI sells AI to enterprises that think they already understand it

Jul 27, 2026

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3 min read

How OpenAI sells AI to enterprises that think they already understand it

OpenAI's Enterprise Account Director on selling to buyers who arrive already experimenting

Playbooks

The Voicemail Playbook: 10 Seconds That Double Your Email Replies

Jul 19, 2026

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3 min read

The Voicemail Playbook: 10 Seconds That Double Your Email Replies

80% of cold calls hit voicemail. The 10-second message that gets 11% more callbacks.

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State Of Sales

State of Sales is an independent editorial publication for revenue leaders that reports what's actually working (and what's quietly broken) in sales, sourced from real conversations with the world's best operators.

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