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Playbooks

Leadership

+4

The exact six-touch sequence your sales team should be running (there's no email in it)

Sep 3, 2026

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5 min read

The exact six-touch sequence your sales team should be running (there's no email in it)

Hugo Wendel runs a connect rate close to 40% across the Nordics, Italy and Spain. Here's the cadence behind it.

Playbooks

Speed to Lead: The 5-Minute Window Worth 21x Your Conversion

Sep 1, 2026

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2 min read

Speed to Lead: The 5-Minute Window Worth 21x Your Conversion

Five minutes makes leads 21x more likely to qualify. The average team takes 47 hours.

Playbooks

The Best Time to Cold Call, According to Actual Data

Aug 25, 2026

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3 min read

The Best Time to Cold Call, According to Actual Data

What 3.7 million dials say about when to pick up the phone, and when to bother.

Enterprise

+2

The OpenAI Playbook: Selling to Buyers Who Already Tried Your Product

Aug 4, 2026

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2 min read

The OpenAI Playbook: Selling to Buyers Who Already Tried Your Product

Four plays from inside OpenAI's enterprise team, stripped down and ready to run

Playbooks

The Voicemail Playbook: 10 Seconds That Double Your Email Replies

Jul 19, 2026

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3 min read

The Voicemail Playbook: 10 Seconds That Double Your Email Replies

80% of cold calls hit voicemail. The 10-second message that gets 11% more callbacks.

Playbooks

PLAYBOOK: The Meeting Ask That Books 3x More

Jul 19, 2026

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3 min read

PLAYBOOK: The Meeting Ask That Books 3x More

Top reps book 16.7% of conversations. The ask is where the gap lives.

Playbooks

PLAYBOOK: Take Cold Calls Deeper Without Pitching Harder

Jul 17, 2026

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3 min read

PLAYBOOK: Take Cold Calls Deeper Without Pitching Harder

Connects are fine. Conversations die at minute two. Three moves that take calls deeper.

Playbooks

PLAYBOOK: Turn Any Objection Into a Conversation in 5 Steps

Jul 17, 2026

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2 min read

PLAYBOOK: Turn Any Objection Into a Conversation in 5 Steps

Buyers say no four times before yes. A five-step framework for what to do in between.

Playbooks

PLAYBOOK: The IKEA Method, Let Buyers Build the Deal

Jul 17, 2026

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3 min read

PLAYBOOK: The IKEA Method, Let Buyers Build the Deal

Harvard found people pay 63% more for what they build. A three-phase co-creation framework.

State Of Sales

State of Sales is an independent editorial publication for revenue leaders that reports what's actually working (and what's quietly broken) in sales, sourced from real conversations with the world's best operators.

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