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Outbound

Leadership

+4

The exact six-touch sequence your sales team should be running (there's no email in it)

Sep 3, 2026

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5 min read

The exact six-touch sequence your sales team should be running (there's no email in it)

Hugo Wendel runs a connect rate close to 40% across the Nordics, Italy and Spain. Here's the cadence behind it.

Leadership

+2

Inside Nooks: why average sellers get left behind in the next 12 months

Aug 27, 2026

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3 min read

Inside Nooks: why average sellers get left behind in the next 12 months

Nooks' Director of Sales on earning every sentence and mapping the buying committee

Data

+2

A quarter of a million cold emails in 60 days. Here's what worked

Aug 20, 2026

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5 min read

A quarter of a million cold emails in 60 days. Here's what worked

Matt Putnam sits in 60 sales meetings a month. Here's what the transcripts taught him about what buyers actually say.

Enterprise

+6

HubSpot tested AI-written emails at scale. The phones won.

Aug 6, 2026

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4 min read

HubSpot tested AI-written emails at scale. The phones won.

HubSpot's Director of Global Sales Acceleration on signals, shared agents and the human in the loop

State Of Sales

State of Sales is an independent editorial publication for revenue leaders that reports what's actually working (and what's quietly broken) in sales, sourced from real conversations with the world's best operators.

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