Cold Calling

Leadership

+4

The exact six-touch sequence your sales team should be running (there's no email in it)

Sep 3, 2026

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5 min read

The exact six-touch sequence your sales team should be running (there's no email in it)

Hugo Wendel runs a connect rate close to 40% across the Nordics, Italy and Spain. Here's the cadence behind it.

Enterprise

+6

HubSpot tested AI-written emails at scale. The phones won.

Aug 6, 2026

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4 min read

HubSpot tested AI-written emails at scale. The phones won.

HubSpot's Director of Global Sales Acceleration on signals, shared agents and the human in the loop